AMA in the PM: Future Marketing Trends for 2025

As consumer behaviors evolve and new technologies reshape the marketing landscape, the year ahead offers exciting opportunities for marketers to stay ahead of the curve. From AI-driven personalization to the rise of immersive ad formats, the future of omnichannel marketing continues to unfold rapidly.

In this AMA in the PM session, Matthew Fanelli, Senior Vice President at Media Now Interactive, will share what marketers can expect as the most impactful trends of 2025, including the growing importance of first-party data strategies, the integration of social platforms with e-commerce, and how advancements in network infrastructure are enhancing the delivery of rich, immersive ads. Get ready for what's next as we look ahead to the coming year.

Key takeaways include:

• Learning how you can get a head start on applying 2025 trends in your marketing strategies now
• Understanding what to expect next year around AI, ads, social, and more, and how it will shape the future marketing landscape
• Knowing what you can do today to be prepare yourself for next year’s trending opportunities

Event Details

Wednesday, November 6, 2024 | 6:00 – 8:00 pm
Guinness Open Gate Brewery | 5001 Washington Blvd | Halethorpe, MD 21227

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Event Schedule

6:00 – 6:30 pm | Registration and Networking

6:30 – 7:30 pm | Featured Presentation and Q&A

7:30 – 8:00 pm | Networking

Many thanks to our event partner, Media Now Interactive!

Meet the Speaker

Matthew Fanelli

Senior Vice President, Media Now Interactive

Matthew Fanelli is Senior Vice President at Media Now Interactive (formerly MNI Targeted Media), a leading media strategy, buying, and reporting company for advertisers across the B2B and B2C communities. With over two decades of experience in online advertising strategy and management, Matt brings invaluable expertise to his role, shaping Media Now’s suite of digital offerings.

Innovation and insight lie at the heart of Matthew's approach. His commitment to pushing boundaries has been pivotal in the development of Media Now’s Digital Marketing Manager (DMM), an enterprise-wide tech stack that revolutionized the company's digital capabilities. Additionally, Matt spearheaded the creation of Optics, an advanced platform enabling the visualization of campaign data in a user-friendly format, facilitating actionable insights to enhance performance.

Matt's influence extends to the conception of MNIx, the company's cutting-edge programmatic solution, and The Omnipoint System, a proprietary data and media-planning tool. His thought leadership is widely recognized, as he frequently shares his expertise on the speaker's circuit and serves on advisory panels for Iona University and Rutgers University's Leading Disruptive Innovation Board.

Matt earned his Bachelor's degree in Mass Communications from Iona College. He resides in Eastchester, NY, with his family and their beloved dogs.