What is LiveLoveDelaware.com? - Technical.ly Delaware

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What is LiveLoveDelaware.com?

Delaware Prosperity Partnership's new online resource helps potential residents learn about what the state has to offer.

The Wilmington skyline.

(Photo by GPA Photo Archive with Creative Commons license)

Update: Mention of creative agency Shiny's involvement in the project has been added. (4/22/21, 2:25 p.m.)

Delaware Prosperity Partnership (DPP) has a new resource for Delaware businesses to use in their talent-acquisition initiatives.

LiveLoveDelaware.com is a virtual tour of the state, with spotlights on working, living and playing, created with support from DPP’s private sector investors, a cross section of businesses representing a variety of innovative industries that share a commitment to supporting a strong economic future for Delaware.

The site shows off Delaware as vibrant and diverse, with tools for comparing the cost of living to other parts of the country, exploring the state’s different regions and an education resource that actually has good things to say about public schools. It also features 18 Delaware Ambassadors, including Goldey-Beacom College’s Dr. Dan Young, Dogfish Head founder Sam Calagione, Code Differently CEO Stephanie Eldridge, Futures First Gaming CEO Stephen Sye and filmmaker Mike Pfeifer.

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“Looking for a job is about so much more than simply getting a paycheck,” said DPP President and CEO Kurt Foreman in a statement. “Employees or prospective employees and their families have many options today. Choosing to move to, or to stay in, a great place where you can feel welcome, where you can get involved and where you can take advantage of a varied and desirable quality of life is key.”

The site, which along with the logo, UX and content was created by Wilmington creative agency Shiny, links up to Visit Delaware so people can plan a trip to the state if they’re considering moving here. The itineraries are also handy for locals who want to go do something without having to travel.

It also gets use out of the “Options in Delaware” video by Short Order Production House that was originally produced as part of Delaware’s Amazon HQ2 pitch package — remember HQ2 mania? — in 2017. The short, featuring local actor Newton A. Buchanan, was always intended to be used as a pitch to attract businesses and talent to the state beyond Amazon (which is growing in Delaware nevertheless, with another Amazon warehouse coming to the site of the old General Motors plant in Newport). It can be found on LiveLoveDelaware’s “Voices of Delaware” page.

The idea is that employers courting talent from other places can simply add the link as part of the listing and hiring process, providing prospective employees with the collection of resources all in one place as a sort of welcome package.

“We like to say that Delaware is a state of welcoming neighbors,” Foreman said.

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