This Wilmington fashion startup launch will include resources and networking - Delaware


This Wilmington fashion startup launch will include resources and networking

20/20 on Feb. 1 will showcase some of the tri-state area's most influential fashion creators.

Fashion entrepreneurs Linda Watson and Terrance Wiggins.

(Photo by Holly Quinn)

The WIN Factory has a saying: “When one wins, we all win.” So when designer Linda Watson, co-owner and creative director of the coworking space and accelerator, decided to start a clothing line, the launch was planned as a community event to share resources with community members interested in their own fashion startups.

The Feb. 1 event, called 20/20, is being billed as the first of its kind in Delaware, and will feature founders, designers, business and marketing experts, and local vendors who offer services from embroidery to printing to social media management. It will also include a fashion showcase and a panel with guests from different parts of the industry.

One of the panelists will be Terrance Wiggins, founder of T & T Custom Embroidery in Bear. Wiggins is a partner in Watson’s new clothing venture, called Focus on Your Goals. As a 20-year industry veteran, he’ll be giving advice to anyone either interested in starting a fashion company or running one already.

He also plans to launch a digital version of 20/20, tentatively called T & T Online Learning Platform, where people interested in the industry can take video courses on fundraising, marketing and other factions of the business side of the clothing biz. (Early class signups are open now.)

The other panelists, all based in or near Delaware, will include:

  • Tanay Brown, founder of Juxtamod, a children’s clothing company that has outfitted celebrity kids — including Blue Ivy Carter
  • Miayshaa, founder of Muse.Brnd, a brand that has gone viral in the fashion world
  • Armanceyy, product and brand developer and marketer who also runs a business camp called Armanceyy Army
  • Miss Jone, creative director and founder of The Mommy Connection, whose distinctive “mom” bags have hit big
  • Gash, owner of Carry My Own Weight, an ecommerce and brick-and-mortar clothing store in Wilmington
  • Tamara Varella, co-owner of the WIN Factory and founder of Manifest Business Consultants

Some of the topics covered at the event will include fabric selection, pricing strategies, manufacturing in China versus the U.S. and taking a design from a concept to the mass market.

“We want to bring awareness to people while helping them showcase their brand,” Watson told

Focus on Your Goals, she said, was inspired by her own challenges in life. The brand’s first products, brightly colored hoodies, will be for sale at 20/20.

“We plan to expand the line,” she said.

The event will be held at the WIN Factory, 300 MLK Blvd. in Wilmington, from 1 to 6 p.m. This is a free event with required registration and vendor packages available.

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