Carvertise unveils a major overhaul - Technical.ly Delaware

Business

Jul. 9, 2019 12:26 pm

Carvertise unveils a major overhaul

The new, more streamlined site is geared toward rideshare drivers.
Carvertise cars are wrapped right in the office.

Carvertise cars are wrapped right in the office.

(Photo by Holly Quinn)

In 2017, Carvertise undertook what would be its first big brand overhaul.

“If there’s a next time,” founder Mac Nawaswami told Technical.ly at the time, “I’m hiring other people to do it.”

Just recently, founding partner Greg Star announced on LinkedIn that the team had spent five months on another update for the company that wraps cars with advertisements.

Before the 2017 rebrand, Carvertise’s website looked “like a startup website,” Nagaswami said. The newer version of the site was visually slick and dynamic (thanks in part to photos by Sam Suh). It looked like a site for an up-and-coming national brand.

In the last two years, Carvertise has grown, including moving to its own all-in-one-location. In April, Nagaswami told Technical.ly that the company (which would have been quietly working on the new update at the time) planned to have 600,000 drivers registered on its platform by the end of 2019.

Not coincidentally, the new site reflects that, with a straightforward, eye-catching splash page that is particularly geared toward rideshare drivers (i.e. Uber and Lyft drivers), who potentially get the most eyeballs and are the most desirable for advertisers. The more streamlined site is split into two distinct sections — one for drivers, one for advertisers.

Carvertise.com splash page

Carvertise.com splash page. (Screenshot)

It’s a long way from the days when the then-University of Delaware startup was called PenguinAds. Believe it or not, this photo is only about seven years old, not 20:

Advertisement

(Courtesy photo)

Companies: Carvertise
-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

‘Drink Better Beer’ author to share expertise at Dogfish Head

Delaware enters economic development partnership with North East England

Now you can watch Blue Coats basketball on DETV

SPONSORED

Delaware

These hiring companies want to meet you at NET/WORK Suburbs

Philadelphia, PA - Center City

Odessa

Business Architect

Apply Now

Malvern, PA

Vanguard

Senior Java UI Developer

Apply Now

Malvern, PA

Vanguard

AWS Technical Lead

Apply Now

Help create a master plan for the Route 202 corridor

CRISPR gene editing in Delaware: ‘It’s bigger than just the technology’

Blitzen the Christmas pop-up bar adds to 9th Street invigoration

SPONSORED

Delaware

Mastering the ‘halo effect’ in tech recruiting

Malvern, PA

Vanguard

Senior Java Full-Stack Engineer

Apply Now

Malvern, PA

Vanguard

Mobility & UEM Engineer – Workspace ONE

Apply Now

Malvern, PA

Vanguard

Senior Cloud Operations Engineer – AWS

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!