Goodbye Delmarva Broadcasting, hello Forever Media - Technical.ly Delaware

Business

May 23, 2019 5:10 pm

Goodbye Delmarva Broadcasting, hello Forever Media

Delaware radio is undergoing a quiet shakeup.
Nine Delmarva radio stations just sold for $18.5 million.

Nine Delmarva radio stations just sold for $18.5 million.

(Photo by Pexels user Anthony, used under a Creative Commons license)

Some of Delaware’s biggest radio stations, including WSTW and WDEL, became the property of the Altoona, Pennsylvania-based Forever Media this week.

According to the Delaware Business Times, Delmarva Broadcasting Company, a subsidiary of the Lancaster, Pennsylvania company Steinman Communications, sold for $18.5 million. That’s nine stations for maybe $2 million each (though some are certainly more valuable than others), compared to Beasley Broadcasting’s $42 million acquisition for Wilmington’s WJBR-FM alone in 2006.

Forever Media is dominant in central and western Pennsylvania, with dozens of stations including nine “Froggy” branded stations in markets like Pittsburgh, State College and York; six “Rocky” classic rock stations; and a handful of ESPN stations, including the newly acquired ESPN Delaware.

No plans to rebrand any of the former Delmarva Broadcasting stations have been announced.

WDEL may be the most unusual of Forever’s stations, in that it’s not so much a radio station as an evolving multimedia brand, as its Assistant News Director Amy Cherry explained at a recent Tapp Network event. While no information has been released about the future of the Delmarva stations (other than nothing is expected to change), bringing the WDEL model into Forever’s stable of mostly old-school popular music stations could indicate that the company is looking to maintain relevance for its properties.

The stations now owned by Forever are:

  • 93.7 WSTW
  • News/Talk 1150/101.7 WDEL
  • 103.7 WXCY
  • Classic Hits “97.1 The Wave” WAVD
  • News/Talk “Delaware 105.9” WXDE
  • Classic Hits “Cool 101.3” WNCL
  • Hot AC “Eagle 97.7” WAFL
  • ESPN Delaware 930 WYUS/102.1 W271CX
  • Christian “Faith 1510” WFAI

Advertisement

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Here’s a peek at TheraV’s upcoming series ‘Amputee Wisdom’

Have a story idea for Technical.ly? Be ‘brave, not perfect’ when reaching out

This film production company founder’s path led him to his passion: videos for good

SPONSORED

Delaware

Verizon is looking for the brightest ideas on how to use its 5G technology

Philadelphia, PA

Bresslergroup

Senior Interaction Designer

Apply Now

New Castle

Wilmington University

Web Developer (Full-Time)

Apply Now

Philadelphia OR Baltimore

Technically Media

Technical.ly Editorial Intern (Fall 2019)

Apply Now

Dover Downs CEO retires as Twin River acquisition finalizes

New LYCRA company will stay based in Delaware

DeTv set to launch a new live morning show

SPONSORED

Delaware

Escape the August heat with cool AI tech

Delaware

Young Conaway

Entry-Level Corporate Legal Administrative Assistant

Apply Now

Delaware

Tech Solutions Inc

NOC (Network Operations Center) Technician

Apply Now

Wilmington

BlackRock

Analyst, Recruiting Coordinator

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!