A new marketing push calls Inland Bays oysters a 'Delaware delicacy' - Technical.ly Delaware


Jan. 30, 2019 8:34 am

A new marketing push calls Inland Bays oysters a ‘Delaware delicacy’

The Inland Bay Oysters campaign has been a year in the making.

Inland Bays Oysters are a Southern Delaware delicacy. If you didn’t know that before, you do now.

Those words are the calling card of a new marketing campaign for Delaware’s commercial shellfish aquaculture industry.

And if you didn’t know Delaware had a commercial shellfish aquaculture industry, don’t beat yourself up. It was only last June that Delaware’s shellfish aquaculture program began in earnest, administered by the Department of Natural Resources and Environmental Control’s Division of Fish & Wildlife, with legal oyster “planting.”

To get technical, the legislation that authorized commercial shellfish aquaculture in Delaware’s Inland Bays passed in 2013. Acres of the Inland Bay were then prepared to be leased to shellfish growers, the first of which were utilized in 2018.

Now, after a successful season of Inland Bays oyster farming, it’s time to get down to moving those molluscs.
New branding for the Inland Bay oyster

The Cape Gazette reports that Ed LewandowskiUniversity of Delaware coastal communities development specialist, and Dr. Kent Messer, from the University of Delaware’s Center for Experimental & Applied Economics, put in months of market research for this and future Inland Bay marketing campaigns, thanks the USDA Rural Business Enterprise Grant and a NOAA Sea Grant Aquaculture Grant.

Read the whole article on over The Cape Gazette.


Already a member? Sign in here


DuPont’s new rebrand is its first in 111 years

#ItsTimeWilmDE campaign spotlights a diverse style of urban revitalization

GeoSwap expands into targeted digital advertising



Hear from the privacy pros at Security by the Schuylkill

Philadelphia, PA


Full-Stack Javascript Engineer

Apply Now

Technically Media

Technical.ly Editorial Intern (Summer 2019)

Apply Now


Software Engineer

Apply Now

Milford is getting national press, thanks to a clever marketing campaign by Domino’s

Multi-brand consolidation is turning Koncordia Group into OneMagnify

Need marketing advice? Check out this free West Side Grows workshop



Learn to lead digital transformation at Phorum 2019

Malvern, PA


Senior Front End Engineer – CX Journey Lab

Apply Now
Baltimore, MD 21201

14 West

Senior Software Engineer (Java + Apache Spark)

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!