New Carvertise campaign aims to help Delawareans get a job - Technical.ly Delaware

Business

Aug. 13, 2018 9:04 am

New Carvertise campaign aims to help Delawareans get a job

The startup and the state Department of Labor came together for a first-of-its kind campaign.

The Helping Delaware Work car design, unveiled.

(Photo by Holly Quinn)

Wilmington-based Carvertise, founded by University of Delaware alum Mac Nagaswami, has deployed advertisement-on-wheels for national clients like AAA and Blue Cross Blue Shield. But its most recent push is a public service campaign close to home: “Helping Delaware Work,” an initiative of the Delaware Department of Labor that will use Carvertise-wrapped cars to spread its message, while simultaneously paying local drivers for turning their cars into roaming billboards.

“The Department of Labor used to be known as the unemployment office,” said Cerron Cade, Delaware Secretary of Labor, at the unveiling of the cars at 1313 Innovation on Friday. “Today, it’s the employment office.”

Helping Delaware Work will look to spread the word on the employment services available from The DOL via DelawareWorks.com.

Secretary of Labor Cerron Cade speaks at a podium.

Secretary of Labor Cerron Cade speaks.

Cade stressed that the campaign with Carvertise is designed to benefit all those involved.

“We cannot only satisfy our purposes of connecting Delawareans with great opportunities, but we can also make sure that a great employer like Carvertise is strong and prepared for the future,” said Cade, who became head of the department in January.

McConnell Johnson Real Estate partner Paul McConnell, who launched 1313 Innovation in the Hercules Building property in 2014, also received praise from Cade for his part in changing the way things work in Delaware. “To be able to walk into a place and say ‘who’s got an idea for this?’ and several people raise their hands – I don’t know if you understand what a change that is from how we used to do things.”

Advertisement

Carvertise offers the opportunity for drivers to earn passive income (generally $100 a month) by getting their own car wrapped with a client’s marketing design. Cars must be a 2008 model or newer with a factory finish paint job. Qualified drivers must have a clean driving record and drive at least 30 miles a day.

Click here to learn more about Carvertise. To learn about employment resources offered by the Delaware DOL, click here.

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Delaware tech jobs by the numbers: How small is the pond?

Cool job alert: Homestar is looking for entry-level marketing reps — they’ll do the training

6 world-changing predictions from the Biden jobs panel

SPONSORED

Delaware

Learn to lead digital transformation at Phorum 2019

Philadelphia

Technically Media

Technical.ly Editorial Intern

Apply Now
Malvern, PA

Vanguard

Senior Front End Engineer – CX Journey Lab

Apply Now
Kennett Square, PA

Chatham Financial

Senior Product Designer

Apply Now

LendEDU still has a lot of love for Delaware (especially for UD grads)

Here’s how Delaware has come together to make TechHire work

Series offers realistic look at what it’s like to graduate from Zip Code Wilmington

SPONSORED

Delaware

Pitch to speak at Comcast Labs Connect’s data security conference

Kennett Square, PA

Chatham Financial

Software Developer in Test

Apply Now
Kennett Square, PA

Chatham Financial

Junior Full Stack Software Developer

Apply Now
Wilmington

JP Morgan Chase

Java Full Stack Software Engineer

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!