(Photo by Holly Quinn)
Wilmington’s Archer Group was a sponsor of the Business Track at Philly Tech Week 2018’s Introduced conference, but the digital firm’s contribution on the ground was in the media-themed “Message” room. Jill de la Fuente, Archer’s art director, was one of three lightning-talk presenters for the “Digital Experiments In The Arts” panel.
De la Fuente showcased the firm’s work for Wawa (“If you’re using a screen at Wawa, that’s us,” she said), and a major project that utilized virtual reality in the design process.
VR was used by the Archer team to create accessibility-compliant, in-store digital setups. Designers could, for example, adjust the height of a potential customer and see how it would affect usability.
Using VR to digitally put designers in the customers’ shoes has had successful results.
“I was surprised at how accurate it was to the real thing,” said de la Fuente, gesturing toward a slide showing a side-by-side of the virtual environment and a photo of the completed project.
Other Delaware faces seen at Philly Tech Week 2018 presented by Comcast, which wrapped up last Friday, included Carvertise’s Mac Nagaswami representing on a dynamic realLIST panel and JPMC’s Wendy Duckrey joining in on Career Conversations & Coffee.
These two entrepreneurs are building a bunch of startups all at once
Introduced is one more reason you should head up to Philly Tech Week
Augmented reality is exploding. Can your business benefit from it?
Hear from the privacy pros at Security by the Schuylkill
Three UD seniors create Geoswap, a FOMO-fighting mobile app
Pokémon Go sparking romance in Delaware
Obligatory post about Pokémon Go taking over Delaware
Learn to lead digital transformation at Phorum 2019
Sign-up for daily news updates from Technical.ly Delaware