Augmented reality is exploding. Can your business benefit from it? - Technical.ly Delaware

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Feb. 19, 2018 12:17 pm

Augmented reality is exploding. Can your business benefit from it?

The Technology Forum of Delaware will showcase the the latest in AR this week at WilmU.
Wikitude caught the attention of digital firms.

Wikitude caught the attention of digital firms.

(Photo by Flickr user WIKITUDE, used under a Creative Commons license)

Pokemon GO became an obsession in 2016 thanks to Augmented reality (AR), which made cartoon critters appear in the “real world” via smartphone cameras.

The game’s hype has long since died down, but the technology — first introduced in the early ’90s and subsequently used in applications like Wikitude AR Travel Guide and Google Glass — has only become more relevant, and digital firms are taking notice.

Wayfair and IKEA started offering smartphone AR for home decorating last year, and with Amazon following suit, it’s fair to say the tech is only becoming more relevant, with applications reaching reaching beyond retail and into offices and hospitals.

If you’re curious about whether AR is something your business should be using, Tech Forum Delaware is hosting an AR showcase on Feb. 21 at Wilmington University, featuring members of The Archer Group and A&G giving 15-minute talks on the current state of augmented reality and potential future applications. Afterward, several augmented reality firms from the region will demonstrate their technology.

The two-hour event will run from 5:30 p.m. to 7:30 p.m. at WilmU’s campus in New Castle. Tickets are $25 for members of Technology Forum and $40 for non-members. Click here to register.

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