The Barn adds NBC Sports to its growing client list - Technical.ly Delaware

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Aug. 25, 2017 9:45 am

The Barn adds NBC Sports to its growing client list

The branding agency will do online creative for Premier League Soccer.

NBC Sports, styled in The Barn's trademark woodgrain.

(Image courtesy of Nick Matarese)

The Barn, a Wilmington-based creative agency based out of 1313 Innovation, has landed on of its biggest clients yet. As of this week, the firm is doing online creative for NBC Sports’ Premier League Soccer. Fans of the English professional league will start seeing the agency’s work in the next few weeks, leading up to the Manchester City vs. Liverpool match on Sept. 9.

Last week, The Barn founder Nick Matarese thought the NBC Sports account was a no-go when a different project he’d been in talks for with the multimedia sports giant was back-burnered. Just days later, they called Matarese back with an offer for the Premier League Soccer job.

“It was literally, ‘We know you can do this and we need you to start tomorrow,'” Matarese said.

The Barn’s work will ensure that all of NBC’s Premier League online ads go on brand. “Essentially, they give us one asset,” said Matarese. “They say, ‘We need 35 iterations of this in 35 different sizes.’ It’s kind of going everywhere, one says Amazon, we have one that’s TV-sized, so we’re producing all these different sizes.”

The Barn has worked with big-time clients before, including Disney, Adobe and Adidas (with whom it has a current web project).

NBC Sports, in addition to being big time, fits right in the agency’s sports niche.

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