The WilmU leader who convinced Carvertise to change its website - Technical.ly Delaware

Business

Mar. 10, 2017 7:32 am

The WilmU leader who convinced Carvertise to change its website

Welcome to h/t, a new column where technologists and entrepreneurs give props to those that have helped them. Send us yours.
Carvertise cofounder Mac Nagaswami (right) and his mentor, Bill Swain.

Carvertise cofounder Mac Nagaswami (right) and his mentor, Bill Swain.

(Courtesy photo)

Time to give credit where credit is due. Shout out your mentor or someone who’s helped you recently in our new column, h/t. Write to us if you have a submission.


We’ve been kicking around the idea of launching a column where technologists and entrepreneurs honor their mentors or shout someone out who’s helped them recently, and when we saw Carvertise CEO Mac Nagaswami doing a “Mentor Series” on Facebook where he did exactly that, we decided it was time to do our own version. Here’s one of Nagaswami’s, which he gave us permission to repost.

“I had the great pleasure of meeting Bill Swain, the director of university relations for Wilmington University, two years ago when a younger Mac and Greg Star stumbled into his office. Never had we met a marketer more sophisticated in their approach to getting their message seen by the right audience, in the right place, at the right time. From crafting copy to design and layout to knowing what media channels are best at accomplishing what … I felt like I was being taken back to school from hearing him talk and in many senses I was! Everything from the importance of repurposing content (‘repurpose, repurpose, repurpose!!’ as he likes to say.) to handling PR to clearly communicating your value proposition — I have truly learned so much from Bill.”

“Although it took me about a year to finally come to grips with Bill’s correct observation that our website’s landing page should actually be geared towards advertisers instead of drivers, I am slowly learning to become more agile and responsive to critical feedback!! Thanks a million Bill. I look forward to growing my marketing knowledge from you over the coming years.”

-30-
BECOME A CONTRIBUTOR TO THE JOURNALISM FUND TO COMMENT
Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

What’s a Lab Pod, and how can you get your startup into one?

DuPont’s Nutritional Unit is up for bid in a potential $25B deal

Learn sales tactics and social media at Emerging Enterprise Center’s upcoming workshops

SPONSORED

Delaware

Verizon is looking for the brightest ideas on how to use its 5G technology

Philadelphia

Vistar Media

Sr. Software Engineer

Apply Now

Philadelphia

Vistar Media

Front End Engineer

Apply Now

Philadelphia, PA - Center City

Odessa

Business Architect

Apply Now

Yes, your Delaware-based biz might still be subject to GDPR

The future of image recognition technology is deep learning

Zip Code Wilmington’s Teri Quinn Gray on education, access and inclusion in tech

SPONSORED

Delaware

Escape the August heat with cool AI tech

Offsite

Philadelphia Home

Social Media Catalyst

Apply Now

Baltimore, Brooklyn, D.C., Delaware, Philadelphia

Vistar Media

Software Engineer

Apply Now

Malvern, PA

Vanguard

Senior Front End Engineer – CX Journey Lab

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!