(Photo courtesy of Carvertise)
Over the past couple of weeks, Carvertise has delved into a brand-new type of campaign: a political one.
One of the advertising startup’s newest clients is Ciro Poppiti, the New Castle County Register of Wills who is running for Lieutenant Governor. The client found his own drivers for the most part, said Carvertise cofounder Greg Starr. Having the campaign find unpaid volunteer drivers took out the driver search legwork for Carvertise. (We told you about some of that legwork in a recent piece about Carvertise’s big client in North Dakota.)
“Political campaigns are very standard and traditional for how they’re done,” Starr said. “Ciro is an innovative thinker and he thought of a strategic way to get his name out there. He likes that we’re a local tech company … he’s using his loyal following to advertise his campaign.”
This is not to be mistaken as a political endorsement, Starr stressed. Carvertise is just like any other media company that sells billboards, TV commercials or radio spots: the political candidate is still a client. It’s certainly not a traditional Carvertise campaign, but it’s what the customer wanted and there are volunteers to support it. Carvertise is still being paid to operate the campaign; it’s not a donation.
There are currently five cars on the road for Poppiti’s campaign. “It’s a mobile targeted yard sign,” said Starr.
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