(Photo via Instagram)
Last year, we brought you 10 Delaware-based brands doing the most inspiring and engaging work on social media. The response was overwhelmingly positive, so we dove into the fast-moving social arena again and found 12 more Delaware brands that are building business with a savvy approach to their online presence.
De La Coeur Café on Instagram (Followers: 544)
Why we love it: This Wilmington eatery’s Instagram account has us wide-eyed and hungry. From behind-the-scenes video clips of Chef Gretchen Brizendine prepping soft pretzels stuffed with chocolate chip cookie dough (yes, you read that right) to close-ups of apple tarts carved into roses, they’ve taken local French flare to a whole new level. Warning: you might want to lick your screen.
Shop Mamie on Facebook (Page likes: 2,783)
Why we love it: Fashionable females will fall for the fun outfit-accessory pairings that Mamie’s Facebook page consistently features. The clothing boutique in Wimington’s Trolley Square neighborhood proves you don’t need a big budget to find social success on Facebook. They use Facebook Advertising to target posts based on demographics, geographic location and interest to reach both current and potential customers.
House Industries on Instagram (Followers: 37,000)
Why we love it: This Instagram page is a must-follow for creative minds and design junkies. Its eclectic and eye-catching content ranges from company-crafted household items and clothing to partnerships and typography sketches. They also post frequently enough to keep their audience’s attention.
Brew HaHa! on Instagram (Followers: 3,076)
Why we love it: Look out, Starbucks, there’s another Instagram-worthy coffee shop in town! You won’t be able to resist double-tapping Brew HaHa!’s Instagrams of lovely latte art and delectable donuts displayed with warm filters. The café recently featured a latte art design to honor the late David Bowie shortly after his death. How’s that for real-time marketing? If you decide to drop in to one of the café’s nine locations, be sure to post a photo of what you’re sipping or sampling. Brew HaHa! may just repost it to their Instagram page with a special shoutout to you!
Firefly Music Festival on Instagram (Followers: 51,700)
Why we love it: Unable to attend the Firefly Music Festival this year? Don’t worry; their Instagram Page can offer you a front row seat! The annual four-day festival’s energetic account captures all the fun of summer concert culture and keeps the spirit of festival season alive all year long with backstage views, #tbt moments, sneak peeks and fan photos. Recently, they called on followers to submit their favorite Firefly photos with the #FireflyFAM hashtag for the chance to be featured on their Instagram page and win passes to Firefly 2016.
SoDel Concepts on Facebook (Page likes: 4,335)
Why we love it: There’s more to this Southern Delaware catering company and restaurant group’s Facebook success than their latest mouth-watering menu item. Their posts include proper tags of their various business entities and partners, providing additional post circulation and exposure. They also utilize the more visually pleasing Link Share post structure to drive traffic to relevant web articles instead of embedding the URL in a status update. Their most impressive pieces of content, however, are their native videos. They’re short, well- produced and guaranteed to result in higher visibility.
Bloom Daily Planners on Twitter (Followers: 1,786)
Why we love it: Cheerful stationery is always in full bloom on the Bloom Daily Planners Twitter account! This local business puts its #BloomGirl community of followers at the forefront of its social media marketing strategy, and customers take notice! BDP consistently uses creative visuals and plenty of colorful content, shares fan photos, embraces tactics like Twitter Polls, hosts contests and sweepstakes and incorporates emojis to engage stationery lovers in fun, unique ways.
— bloom daily planners (@bloomplanners) March 2, 2016
Cape May-Lewes Ferry on Twitter (Followers: 3,858)
Why we love it: Next time you set sail across the Delaware Bay on the Cape May-Lewes Ferry, we encourage you to post about your experience on the Ferry’s Twitter page — they love to repost fan photos! The water service also helps tourists “seas” the day in the surrounding area with updates on local sights to see and upcoming events. The account incorporates a handful of branded hashtags like #CMLFerry and #FerryDogs to give tweets an entertaining and engaging twist.
— Cape May-Lewes Ferry (@CMLFerry) March 2, 2016
The B+ Foundation on Instagram (Followers: 2,019)
Why we love it: Scroll through The B+ Foundation’s Instagram feed, and you’ll be cheering on this charitable organization’s mission in no time. Instagram users love feel-good photos, and the Foundation makes the most of its page to showcase photos of its network of supporters in action. It reposts user-generated content and features local, national and university-sponsored events. The page also profiles cancer patients and includes inspirational branded hashtags like #ForOurHeroes and #BePositive.
University of Delaware Athletics on YouTube (Subscribers: 1,697)
Why we love it: The University of Delaware Athletics YouTube channel is your one-stop shop for all things Blue Hen. Their high-quality videos are all less than five minutes and consist of game highlights, recaps and interviews with coaches and student athletes, so UD fans never miss a play. To ensure viewers always stay in a #BHStateOfMind, the videos are cross-promoted on the Athletic Department’s other social channels. And if that hasn’t convinced you that UD Athletics deserves recognition, check out their Emmy-nominated video, “Blue Hens Football Pro Day 2015.”
Winterthur Museum, Garden & Library on Pinterest (Followers: 1,400)
Why we love it: How PIN-teresting! Travel back in time and get inspired by the Winterthur Museum, Garden & Library on Pinterest. You’ll find a plethora of fun and educational content, from antiques and art décor to weddings and elegant food spreads. The page also doubles as a historical hub, offering history buffs an exclusive look at Winterthur’s past and present exhibits. Each pin includes an external link where followers can find more details.
Delaware Tourism Office on Twitter (Followers: 18,500)
Why we love it: “Boredom” isn’t a word in the Delaware Tourism Office’s tweet vocabulary. From top brunch spots to the coziest bed & breakfasts, the Delaware Tourism Office’s Twitter page is a great resource for both locals and visitors to discover the latest happenings and attractions throughout the First State. Its tweets also consistently @-mention other businesses and include shortened links when applicable so interested followers can quickly seek additional info. By interacting with users via retweet, like or reply, the Delaware Tourism Office is building a welcoming community and creating memorable experiences on- and offline.
— Visit Delaware (@DelawareTourism) March 3, 2016