With background video, Squatch Creative could ride web design's next big trend - Technical.ly Delaware

Creative

Jul. 3, 2014 8:36 am

With background video, Squatch Creative could ride web design’s next big trend

Webpages with looped background video may soon be ubiquitous. Squatch Creative is ready.

The door to Squatch's Wilmington HQ.

(Photo courtesy of Squatch Creative)

Web design is fast adopting a mobile-friendly development focus, as more online traffic is taking place on smartphones and tablets. That has mostly meant simpler design features to boost load time and a viewing experience optimized for small screens.

Now, Wilmington-based design firm Squatch Creative is making a reputation for itself by marrying mobile-minded design with increasingly ravenous demand for online video.

If you look at the Squatch homepage or, say, the site for celebrated Market Street restaurant La Fia, which Squatch designed, you might see something new: background video playing on a loop to help give a brand … feeling.

It’s a trend you’ll start seeing on more landing pages — PayPal earned some attention for its new homepage earlier this year. It just might be the next shiny design treatment to follow mobile-first, like parallax scrolling was in 2013.

“A lot more information can be conveyed through video versus still imagery,” said Evan Lober, who cofounded Squatch last July. “Video just provides a more human element.”

So why are video backgrounds suddenly in vogue?

“[Better] Internet speeds and advances in development [and] compressions now allow for video as background,” said Lober. For now, most are using smaller, highly-compressed clips, but the expectation is that fuller-length, higher-definition video isn’t far away.

Sites with video backgrounds may be a new trend, but it’s not all Squatch does. It’s a creative firm that is building out a client list by servicing design and web work more generally. Squatch is currently working on a project with prolific Delaware-based construction firm Buccini/Pollin.

Advertisement

Lober, part of a team of five, is based in the 424 Building on Wilmington’s North Market Street, next to World Cafe Live and across from La Fia. Lober’s fellow partners are Brooklyn-based art director Marcus Price, who is their lone team member not based in Delaware, lead developer Randy Neil and business development lead Michael Gracie. Michael Pfeifer, a UDel graduate like Lober, is director of photography.

“[Basing our business in] Delaware is great for all the reasons you have heard in the past — proximity to major markets, taxation, Delaware business law,” said Lober. “When we execute well locally our business and portfolio grows via word of mouth.”

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Wilmington Renaissance Corp merges with Leaders Alliance

Sussex Tech’s new district logo is student designed

How this UD makerspace is innovating the future of wearables

SPONSORED

Delaware

Verizon is looking for the brightest ideas on how to use its 5G technology

New Castle

Wilmington University

Web Developer (Full-Time)

Apply Now
Philadelphia OR Baltimore

Technically Media

Technical.ly Editorial Intern (Fall 2019)

Apply Now
Delaware

Young Conaway

Entry-Level Corporate Legal Administrative Assistant

Apply Now

BPG is looking for a designer for a downtown Wilmington mural

WHS asks: What exactly is Wilmington’s value proposition?

Miss Delaware USA 2019’s passion for tech and horticulture bloom together

SPONSORED

Delaware

Escape the August heat with cool AI tech

Delaware

Tech Solutions Inc

NOC (Network Operations Center) Technician

Apply Now
Wilmington

BlackRock

Analyst, Recruiting Coordinator

Apply Now
Malvern, PA

Vanguard

Senior Front End Engineer – CX Journey Lab

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!