GSP Financial formed a new entity and changed its name to District Advisory

GSP Financial has rebranded under a new entity called District Advisory and now refers to itself as “a division of CST Group.”

CST Group is a Reston, Virginia-based, full-service Certified Public Accountant (CPA) firm. Much like GSP, District Advisory will provide practical financial and accounting solutions to startups and growth companies. With this rebranding, District Advisory is extending its talent so that it can support later-stage entrepreneurs and their businesses.

“All GSP clients, employees, etc. are now part of District Advisory,” Zachary Giegel, managing partner at District Advisory, told Technical.ly. “CST Group is one of the owners of District Advisory and will add additional tax talent to our team as well as have clients that will outsource the accounting function to us, allowing District Advisory to continue to grow.”

Giegel, who cofounded GSP in 2015 to help startups and other early-stage companies with their finances, didn’t directly address whether the rebranding could be called an acquisition. He said he had been thinking about a way to continue to grow GSP when the collaboration with CST Group came about. With a team of 10 employees, District Advisory will continue to put technology at the forefront to deliver timely and accurate financial information to its clients. Giegel said the company can “easily leverage the knowledge and talent” from CST’s 60-person team when need be.

“CST’s history, team, knowledge, culture, and entrepreneurial spirit meshed very well with what we were trying to achieve with GSP,” he said. “A good number of entrepreneurs we started with when GSP was founded are now CEOs of emerging companies, and we need more talent so that we can continue to advise them.”

District Advisory offers outsourced accounting, virtual CFOs, fundraising strategy and financial forecasting. Giegel said as the rebranded company continues to grow, it will still support diverse, early-stage entrepreneurs meet their financial goals.

Since the pandemic hit, District Advisory launched a free stimulus calculator for businesses owners and individuals looking for personalized assessment of their chances of getting relief funding.