D.C.-based Goodworld launched a corporate social responsibility platform called GoodBusiness.
The five-year-old fintech company facilitates charity donations via hashtags and has offices in the District and in New Zealand. The company’s local operation is set up in a small office inside of the WeWork K Street location after first getting its start working out of the old 1776 DC.
The new all-in-one giving and workplace engagement platform was created to engage customers and employees in philanthropy and encourage them to support businesses that have a defined purpose, Goodworld founder and CEO Dale Nirvani Pfeifer told Technical.ly.
“Our innovative features integrate social media into donating with our #donate tool, which gives individuals the opportunity to donate on Instagram, Facebook, Twitter, and the web,” Pfeifer explained. “We also offer digital round-ups and payroll round-downs, which allow individuals to donate any spare change from their morning coffee or their monthly paycheck to a nonprofit they care about.”
Goodworld decided to launch GoodBusiness after seeing the increased need for donating and collaboration between businesses and nonprofits during COVID-19. The new platform aims to alleviate the legwork from corporate giving while scaling impact for all stakeholders.
“Since all fundraising was moved online because of social distancing, we immediately offered a free version of our tech for all nonprofits to help ease that transition,” she said. “We’ve seen great success with the Angeleno Campaign, in which we helped Mayor [Eric] Garcetti raise money to provide direct emergency assistance to families affected by COVID-19 in LA.”
Along with this imitative, Goodworld launched a pandemic response site with Mastercard and helped launch Citi Bank’s “All For Small” campaign. Goodworld said the GoodBusiness platform is already being used by major companies including Mastercard, CQ Roll Call, Citi Bank and Seneca Women, and that the company has more than 80 companies set to join the platform.
“Corporate social responsibility is no longer the domain of fortune 500 companies. Businesses of all shapes and sizes are putting their money where their mouth is and engaging in philanthropy,” Pfeifer said. “Our goal is to make it easy, affordable, and effective for all businesses to be agents of change and create long-term, sustainable partnership and revenue for companies and nonprofits alike. The business of business is changing, for good. We are positioning GoodBusiness as the tool to welcome in this new wave of corporate giving.”
This new product release comes after Goodworld acquired Denver’s Cheerful Giving in February and launched an all-in-one charitable giving platform.-30-
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