ICX Media gets new CEO and raises $6.6M in funding - Technical.ly DC


Aug. 8, 2019 9:26 am

ICX Media gets new CEO and raises $6.6M in funding

Serge Matta will lead the company as CEO and president, while the new round of funding will support ICX Media’s growth in the product, sales and marketing departments.

Digital media is in.

(Photo by Pixabay user StartupStockPhotos, used under a Creative Commons license)

ICX Media continues to scale with two major announcements.

The company has welcomed Serge Matta as its new CEO and president, and closed an additional $6.6 million in funding led by Boston-based venture fund PJC, with participation from new and existing investors.

To jog your memory, ICX Media landed the #1 spot on our first realLIST in 2017. The company curates a digital video platform enabling data analytics for content creators. Matta is the former president of GroundTruth and the former CEO and president of Comscore. Michael Avon, ICX Media founder and previous CEO, will transition to the the company’s executive chairman.

“Serge Matta is a highly respected digital media technology and data executive, and is the ideal person to take on the day-to-day leadership here at ICX Media,” Avon said in a statement. “With nearly two decades of experience as a senior digital strategist and partner for media companies, brands, and agencies, Serge is well positioned to lead ICX Media through its next stage of growth.”

The new round of funding will support ICX Media’s growth in the product, sales and marketing departments. The company reported that this new financing brings its total capital raise to more than $16 million since its launch in 2016. Matta will lead ICX Media as it plans to continue to scale data science and tech capabilities.


“I had been following ICX Media’s progression, and when I was approached to lead the company in its next stage of growth, I joined without hesitation,” Matta said in a press release. “Built with machine learning and data analytics at its core, ICX Media’s market approach, powered by best-in-class tools and audience data for video content creation, distribution, marketing and monetization truly sets the company apart.”

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