(Photo courtesy of Apple)
Eighteen years after Apple opened its first store in Mclean, Va., at the Tysons Corner Center, the tech company is back to make more history in the D.C.-area.
The new store, located at 801 K Street NW, is supposed to be more than just a store to sell the tech company’s latest products. It’s one of 13 high profile locations worldwide that will offer creative classes that span from using Apple’s products to make videos to producing music, the Washington Post reported.
“We should probably come up with a name other than ‘store,'” Apple CEO Tim Cook told the Washington Post, “because it’s more of a place for the community to use in a much broader way.”
Apple Carnegie Library opened on May 11. The Washington Post reviewed budget documents showing that the company spent more than $30 million to renovate the 116-year-old space. This store will differ from Apple’s Georgetown location, which is more focused on providing tech support and fixing products.
“Our roots are in education and creativity,” Cook told the Post. “We’ve been serving the creative community as a company since the founding of the company, and the truth is everyone should be a part of the creative community, so this is our way to democratize it.”
Apple Carnegie Library still provides tech support and services its devices and products, but that part of the location is tucked away in a side room.
To commemorate the new store, Apple Carnegie Library will host a six-week festival launching May 18 called the StoryMakers Festival, focused on helping attendees shape their stories through photo, video, music and art. The festival will feature free workshops led by 40 creative professionals. The event is family friendly. It will conclude with No Kings Collective’s three-day block party from June 27-29, which will showcase projects created during the festival.
Outside of the six-week event, Apple’s latest location will continue to provide free creative workshops daily.-30-
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