(Photo by Flickr user Mike Seyfang, used under a Creative Commons license)
Alexandria, Va.-based Amify, a startup that provides tech and services designed to help small businesses and brands maximize their selling potential on the Amazon Marketplace, has secured a $5.8 million Series A funding round. The round was led by early-stage venture capital firm Mercury Fund with participation from Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One cofounder Nigel Morris.
The startup said it will use the funding to hire senior-level management employees, expand its marketing and branding efforts and to develop its Amazon Marketplace data insight platform, a press release states.
“Amazon represents nearly half of the entire ecommerce market—and growing,” Ethan McAfee, founder and CEO of Amify said in a statement. “Brands that want to win online need a strong ecommerce strategy for the Amazon Marketplace, from product page enhancements to inventory management. This funding marks the next chapter in our tremendous growth, and we are proud to have assembled a powerhouse group of investors with a strong track record of data-centric innovation and retail industry expertise.”
Launched in 2010, Amify has worked with more than 1, 000 small businesses to accelerate their brand strategy to sell on Amazon. This is the company’s first and only round of funding, according to Crunchbase. Amify is strategically located near the site of Amazon’s forthcoming second headquarters location in Northern Virginia, and the startup also recently announced a new Cincinnati, Ohio, office which is home to the Amazon Prime Air Hub.
MACH37’s spring 2019 accelerator cohort includes these 6 cyber startups
NASA is funding 18 space tech research projects. These 2 reside in the DC area
CIT Gap Funds made an investment in Arlington-based 4stay
This fast-growing SaaS company aims to be a force for change in the energy industry
The Happied app is looking to provide everything you need to know about DC happy hours
After ending 2018 strong, DC venture capital funding totals fell to start 2019
HawkEye 360 announces the release of its first product
Hear from the privacy pros at Security by the Schuylkill
Sign-up for daily news updates from Technical.ly Dc