A new report from educational fundraising platform GiveCampus found that schools raised 27 percent more money online in 2018 than in 2017, driven by both increases in the number of online donors and the average amount given by each online donor.
The D.C.–based startup is a social fundraising and engagement platform for nonprofit educational institutions that provides software, services, and expertise to help schools raise more money, from more people, at a fraction of the cost of other fundraising methods. GiveCampus collected data from more than 600 colleges, universities and K-12 schools using its tech and services over the last four years to prepare its Online Giving to Schools in 2018 report.
Here are some key takeaways from the report that revealed trends in tech-driven giving to schools:
- In 2018, schools received support from 14 percent more online donors than in 2017, and 22 percent more during the popular giving month of December.
- Online donors gave, on average, 11 percent more than they did in 2017.
- In 2018, for the first time ever, more people visited schools’ online fundraising pages from their mobile devices than from their desktop and laptop computers.
- More than half of all prospective donor traffic came from mobile devices during the latter half of the year.
- On #GivingTuesday 2018, 16.8 percent of iPhone and iPad donors made their gifts with Apple Pay.
- Facebook remained the primary source of social traffic to schools’ fundraising pages.
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