(Photo via Equity Residential/Facebook)
A startup that runs pop-up hotels in new apartment buildings is moving into a D.C. development.
The team behind WhyHotel announced this week that it will start booking for short-term rentals out of 100 K St. NE in NoMa. In all, 95 units will be available starting on October 19.
BREAKING: WhyHotel announces DC pop-up & new Board Member! We are excited to launch our new DC location @ 100 K ST with @EquityRes & welcome Cathy Ross, CEO of @ExclusiveResrts, to our Board of Directors! #ThisIsWhyHotel #BreakingNews https://t.co/T81ruhzsMr
— WhyHotel (@WhyHotel) July 18, 2018
WhyHotel offers the chance to book furnished apartments within an apartment building that’s just opening. For these short-term stays, it provides staff to offer the hospitality services typically associated with a hotel.
For the companies looking to lease up new residential spaces – in this case, Equity Residential – it’s a chance to get some early activity and attention at the building. That initial period can run 18-24 months, CEO Jason Fudin told Technical.ly Baltimore.
As the building is fully leased, the pop-up hotel packs up and moves out to make room for permanent residents.
The company was spun out from Vornado Realty Trust, where a team sought to develop a concept reflecting travelers’ desire for a more home-like atmosphere, as shown in the growth of services like Airbnb. After a previous pilot in Pentagon City, the company closed on a $3.94 million seed round last month, led by Rockville-based Camber Creek, and with participation from Rise of the Rest Seed Fund.
Along with the expansion to a new property, the company also said Cathy Ross, CEO of vacation and travel club Exclusive Resorts, is joining its board.
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