GoodSeeker closes $1.3 million seed round - DC


Feb. 9, 2018 7:37 am

GoodSeeker closes $1.3 million seed round

The funding for the McLean, Va., company was led by Capterra founder Michael Ortner.

Coworking at The Yard: Eastern Market. (Courtesy photo)

GoodSeeker, Inc. wants you to tell the good stories that happen at work, and the McLean, Va.–based company has some good news of its own. It just closed on a $1.3 million seed investment round.

The company’s platform captures, shares and promotes positive workplace stories and stakeholder testimonials with a simple “story generator” that allows the stories to be shared internally, on social media and the GoodSeeker company page.

“Invest in employees’ growth and well-being by giving them a way to see the positive impact they make,” the GoodSeeker site says.

According to Indeed, 83 percent of job seekers look at employee testimonials, employer reviews and inside stories to understand a company.

The funding was led by Michael Ortner, the founder of Arlington-based Capterra, which offers reviews of software for comparison of products across more than 500 categories. Ortner left the CEO role at Capterra in July.

“GoodSeeker is executing on a major opportunity to help companies identify and engage employees as advocates, and to paint a more balanced picture,” Ortner said in a statement. “Advocacy is a powerful marketing tool, especially when employees feel engaged and have something meaningful to share.”

Erik Ayers, the CEO and cofounder of GoodSeeker, praised Ortner as a pioneer with B2B Internet companies and the power of user generated reviews and ratings.

“His insights, entrepreneurial experience and passion for workplace culture are exactly what GoodSeeker needs in an investor and advisor,” Ayers said in a statement.



VEDA Data Solutions raises another $1 million, plans hiring

TransitScreen’s MobilityScore partners with real estate websites

Mapbox announces 1 million users and counting



VR is cool, but it isn’t mainstream. This local company has a fix for that

Washington DC


Product Manager (DC, NY)

Apply Now

Think Company

Web Developer

Apply Now


Full Stack Web Developer

Apply Now

Hatch Apps raises $1.3 million to make software development faster and cheaper

DC is creating an Inclusive Innovation Fund. Here’s how to weigh in

Funding news about comScore



These DC-based founders drop some serious knowledge in our Tomorrow Toolkit ebook

DC or Madison, WI

VEDA Data Solutions

Back End Developer

Apply Now
DC or Madison, WI

Veda Data Solutions

Front End Developer

Apply Now


Marketing Associate

Apply Now

Sign-up for regular updates from

Do NOT follow this link or you will be banned from the site!