This startup looks to empower independent fashion designers - Technical.ly DC

Creative

Jan. 8, 2018 12:14 pm

This startup looks to empower independent fashion designers

Rosslyn-based Shafaq Saeed brings experience building software and a fashion line to IndieFaves. The service is soft-launching in January.

IndieFaves founder Shafaq Saeed.

(Courtesy photo)

Shafaq Saeed was frustrated with the fashion industry. After a decade of working multiple jobs while juggling her fashion line, she decided to help struggling indie designers like herself get the word out. This month, she’s soft-launching IndieFaves.com, a Rosslyn, Va.–based ecommerce platform that aims to connect global consumers and buyers to independent designers.

“We want to be the place for people to go and discover from independent designers,” Saeed told Technical.ly DC. “Indie designers get overlooked, because everyone is focused on big-level designers, but these guys are just as good. They deserve credit for it and visibility.”

Saeed’s business model is similar to Rent the Runway, which allows consumers to rent styles from popular designers from $30 to $159 a month.

“Renting is the future of retail,” Saeed said. “And independent designers have limitations on their technical knowledge, resources, all the things needed to make a successful brand.”

Saeed, a native of Pakistan, moved to the U.S. in 2000, and received a degree in management information systems from the University of Texas at Arlington. She’s spent the last decade building software for the U.S. Department of Veterans Affairs, Deloitte, Best Buy and Chase Bank and started her fashion line in 2008.

IndieFaves customers will have options to rent clothing and accessories for four, eight, 14 and 21 day stretches, with designers taking a commission from the rentals.

Saeed is building her list of designers, who pay no up-front costs.

“Our designers have extremely unique visions,” Saeed said. “We aim to be the go-to portal for customers and fashion consumers to discover and empower independent indie designers.”

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

WDCEP welcomes 26 District leaders as ambassadors ahead of 2019 SXSW

ByteCubed and CHIEF merge to launch tech and creative design company: U.Group

George Washington University’s Transportation Team awarded $25K at GigabitDCx

SPONSORED

DC

Pitch to speak at Comcast Labs Connect’s data security conference

Washington, DC

Nava

Infrastructure Engineer (DC, SF, NYC)

Apply Now
Washington DC

The Washington Post

Back End Developer/ Engineer – Arc Engineering

Apply Now
Chicago, IL

The Washington Post

Scrum Master

Apply Now

A self-driving car service is coming to Reston this summer

TwentyTables upgraded to pitch finalist at SXSW 2019

CIT GAP Funds invests in DroneUp

SPONSORED

DC

The Washington Post is reprogramming the way news breaks

Washington DC

The Washington Post

Front End Developer / Engineer – Arc Engineering

Apply Now
Washington DC

The Washington Post

Senior Software Engineer

Apply Now
NY, New York

The Washington Post

Trainer Consultant

Apply Now

Sign-up for daily news updates from Technical.ly Dc

Do NOT follow this link or you will be banned from the site!