This dad left Google, started a paternity clothing line and pitched on Shark Tank - Technical.ly DC

Business

Nov. 9, 2017 11:09 am

This dad left Google, started a paternity clothing line and pitched on Shark Tank

Andrew Bentley didn't get a deal on the show, but it still gave Father Figure a boost.

Andrew Bentley (right) left Google to start his own paternity wear company.

(Courtesy photo)

Viewers might have scoffed when Andrew Bentley didn’t get a deal on the Oct. 29 edition of ABC’s Shark Tank. After all, can’t a stay-at-home dad get a break? His company Father Figure tries to do just that by selling paternity clothes and accessories.

“When I was with my son everyday during paternity leave, and I’d look around for burp bags and diaper bags, I saw that they were clearly designed by women for women,” Bentley told Technical.ly DC. “So, essentially, brands and products weren’t speaking my language and I felt devalued as an involved parent.”

The company’s $128 denim shirt is softer than a baby’s behind, with muslin cotton patches in those places where dads carry their kids the most, and a loop on the hip to store bandana-style burping rags.

Bentley left his job trying to bridge the digital divide with the Google Fiber Community Impact Team in New York City to raise his now-two-year-old son, Booker. The native of Madison, Wisc., started work at Google straight out of Northwestern University, where he met and later married his wife Elizabeth, an attorney with the federal judiciary.

“At Google, I had three months of paternity leave that I had used and exhausted,” Bentley said. “For me, everything aligned. The team that I was helping to build had grown a lot, and I felt they were in a good position without me. I just left. I quit. I fell in love with being a dad and I wanted to be with my son.”

Bentley found himself wearing shirts that were too rough, and using products, he felt, that did not cater to men. He started thinking about it from a user perspective, about clothing and accessories with a masculine edge, and launched Father Figure in Oct. 2016. This was about the same time that he and his family moved to Capitol Hill.

Then, in June, he was a guest on Shark Tank.

“I didn’t get a deal,” Bentley said. “It was close. [Spanx founder] Sarah Blakely, who was the guest shark on my episode, she was really close on giving me a deal. She looked down at her notebook and looked up like she was going to give me an offer. She conferred with Mark Cuban, and I don’t know what was said, and she said no.”

The Shark Tank appearance has helped business, and afterward, Bentley raised $30,500 on Kickstarter. His products range from $12 for a water bottle to $128 for a denim shirt with all the trimmings. He’s even got a prototype for a new swaddle.

“We work to strengthen the loving bond between fathers and their children,” Bentley said. “My vision for the company is to build a lifestyle brand for fathers.”

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

After expansion into Philly, HUNGRY plans to add more markets in 2019

1776 concludes its fall accelerator program with a demo day in DC

This DC tech company is working to improve the online resale marketplace

SPONSORED

DC

Join our Technical.ly Match beta, an opt-in alternative to recruiting

DC, SF, NYC

Nava

Experienced Software Engineer – Backend

Apply Now
Washington, DC

Nava

Infrastructure Engineer (DC, SF, NYC)

Apply Now
Philadelphia

Technically Media

Technical.ly Client Success Manager

Apply Now

With growth of gas station rewards program, GetUpside adds grocery stores and restaurants

Cybrary will move HQ to College Park, plans hiring push

TransitScreen launches its first mobile app

SPONSORED

DC

TEDCO’s Builder Fund is closing the investment gap for more entrepreneurs

Sign-up for daily news updates from Technical.ly Dc

Do NOT follow this link or you will be banned from the site!