(Photo via SmartGurlz)
— SmartGurlz (@SmartGurlzWorld) October 28, 2017
Albrechtsen told the Washington Business Journal that she and her husband began developing the company that became SmartGurlz in Europe last year, and relocated to the D.C. area from Copenhagen at the beginning of 2017.
They created “Siggy,” an app-controlled, self-balancing pendulum robot and 11-inch doll, allows girls ages 6 and up to have fun learning science, technology, engineering and math. There are five characters: Zara the tech wiz, Jen the teen mechanic, Jun the chemistry star, Maria the match whiz and Emma, a graphic artist.
“Statistics show that 95 percent of robot and drone sales are to men and that very few women/girls buy or play with robots,” Albrechtsen wrote in a blog post. “Not surprisingly, we have a shortage of women in engineering and computer sciences. This statistic became very real when a few years ago, I invested in a $150 robot building set for my younger daughter, Nina. Quite frankly, she rejected it.”
Albrechtsen, who was named a 2017 Disruptor in Gender Inequality by Adweek, is based in Arlington, where she and her staff have ordered 20,000 products in preparation of the episode’s airing, WBJ reports.
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