Power Supply is now Territory Foods (and has raised some cash)

Alexandria-based Power Supply, the company that delivers nutritionally-specific and local chef-crafted meals for the health-conscious, has changed its name to Territory.

Cofounder (and former Blackboard executive) Robert Morton shared a Medium post on what went into the decision to change the company’s name after five years as Power Supply. In it he writes:

As we dug in this past year on a bunch of needed improvements to our game — and stared down the huge effort, and yet more risk, it would take to get there — we wanted to march under a banner that speaks more loudly to new places, to exploration, and what’s out there beyond where each of us is today.

For us, that’s Territory.

Hand in hand with the new branding comes a new website and social media presence, an upgraded mobile experience and even more options for dietary specification for diets like macros, Whole30 and Mediterranean. But the team behind the food remains the same, the post assures customers.

Read the full post

A new name’s not all, though. The company also has some new cash. Territory announced a $6.7 million Series A round on Monday, a round led by Richmond-based NRV.

“By combining technology and logistics expertise with carefully curated, healthy and delicious meals from top local chefs and restaurants, Territory is reaching a loyal customer base, which in turn, enables attractive margins and high growth potential,” Ted Chandler, NRV cofounder and managing director, said in a statement.

The company currently serves the D.C. area, Baltimore, San Francisco, Dallas/Fort Worth, Los Angeles and San Diego, and plans to use the new capital to expand into additional markets. The company previously raised $5 million in seed funding.