(Photo via Facebook)
Now around two years old, D.C.’s hashtag-based charity donations startup Goodworld is introducing some branding changes. And yes, that lowercase ‘w’ in the name is one of them.
“So many people want to do good but don’t know how, so we decided to focus on helping people navigate and discover opportunities for philanthropy,” Pfeifer writes. “You’ll see this in our brand-new website, which we’ve redesigned to make the giving process even simpler for everyone involved.”
The new logo, meanwhile, is a stylized combination between a hashtag and a shield and is in pink, in contrast to the company’s previous blue-based pallet.
“A shield is a symbol of strength, and as we build our ‘force for good,’ I know that you will use it well to defend those in need,” Pfeifer writes. “The hashtag is our weapon of choice to take action and work together towards a better world. Together, they become a symbol of the force for good.”
Here’s what Procurated’s founder considered when making his first hire last year
Revolution’s next Rise of the Rest road trip is heading to 4 states in April
This month’s Startup Social event will include a pitch competition
How this software engineer’s career change has helped her make change in the world
Techstars partners with Pivotal Ventures to bring a new accelerator to DC
Six years in, CUCollaborate is rebranding
Meet the winners of DC’s 2019 Technical.ly Awards
Introducing ‘Off the Sidelines,’ a new podcast series about startup investing
Sign-up for daily news updates from Technical.ly Dc