(Photo via Facebook)
When Indiegogo announced that it is getting in on the equity crowdfunding game this week, Fortune noted that the eight-year-old crowdfunding platform “immediately becomes the 800-pound gorilla in the room.”
That’s due in large part to the fact that equity crowdfunding is newly legal — Title III of the JOBS Act came into effect in May and lets non-accredited investors pump small amounts of money in startups in return for equity. It’s an overhaul for the way many small, early stage startups can raise money. Previously, only “accredited” investors were allowed in the game — individuals with at least $1 million net worth or an income of over $200,000.
— tony (@tonyjcannings) November 16, 2016
And now Indiegogo, which previously only allowed startups to raise money by offering perks like discounted products, has decided to try its hand as an equity investing platform. The new offering, a partnership with the venture capital investment platform MicroVentures, launched on Tuesday with four different investment opportunities. Among them is Ivy City-based and women-owned distillery Republic Restoratives.
The distillery opened in May and, as Washingtonian reports, founders Pia Carusone and Rachel Gardner previously raised $119,643 from over 600 backers through Indiegogo’s regular crowdfunding platform. Now, for a minimum investment of just $100, you can own an equity stake in the company. As of writing, Republic Restoratives had raised over $46,000 of a $50,000 to $300,000 goal (ok, broad range there).
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