How PowerToFly is helping motivated companies find female tech talent - Technical.ly DC

Business

Jun. 17, 2016 12:59 pm

How PowerToFly is helping motivated companies find female tech talent

The company is trying to help solve tech's pipeline problem.

PowerToFly helps companies find great female tech talent.

(Photo via Twitter)

Tech has a woman problem. This we know. Women are underrepresented in the tech workforce, in company leadership and within the realm of VC funding. Each of these is a slightly different issue with slightly different driving forces and, probably, slightly different solutions.

But here’s one idea for a solution to the pipeline problem — a database of talented women in tech, available to companies that are willing and committed to supporting female employees through remote work, or other flexibility.

This solution is a company called PowerToFly.

Founded in August 2014, PowerToFly has since grown to a network of around 81,000 women in 143 countries.  It also employs its own large, remote team — Technical.ly chatted with cofounder Katharine Zaleski who is based in Brooklyn.

The company’s mission, Zaleski said, is “finding women work at companies that are invested in closing the gender gap.” PowerToFly is working with a variety of D.C. companies including the Washington Post, Politico and Gannett, helping to place women on their tech teams. Zaleski said companies like these, and the roughly 1,400 other companies that work with PowerToFly, are attracted by the growing talent pool the site boasts and the fact that they can target a job to a very specific type of employee — namely, a woman.

Companies participate in PowerToFly through a subscription model that gets them access to the database of vetted talent as well as job postings in women-only groups and listservs. As Zaleski told Wired in an interview in 2015, PowerToFly is a way for companies to “make an immediate dent” in workforce gender imbalance. Educating the next generation of girls in STEM is important, but it’ll take a while. There’s another way for companies to start investing in women now, she suggests.

But is this something companies are truly committed to investing in? While the numbers remind us that there’s work to be done, the ever-growing conversation about diversity in tech, the trendiness of remote work and the growth of PowerToFly right here in D.C. seem to indicate a trend toward yes.

Advertisement

Zaleski said she’s passionate about the work she does as president because PowerToFly helps companies bring in the kind of diversity that drives innovation. “We’re essentially changing not only women’s lives, but companies as well,” she said.

Check the Technical.ly Jobs Board for new opportunities -30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

A women in tech–focused Launch Camp is happening in DC next month

On the hunt for a new job? On the Market has a listing of openings in #dctech

Exit Interview: Jessica Bell is leaving DC to live abroad and be a digital nomad

SPONSORED

DC

TEDCO’s Builder Fund is closing the investment gap for more entrepreneurs

DC, SF, NYC

Nava

Experienced Software Engineer – Backend

Apply Now
Washington, DC

Nava

Infrastructure Engineer (DC, SF, NYC)

Apply Now
Baltimore, MD

Terbium Labs

Software Engineer

Apply Now

On the Market has all the freshest job openings in #dctech

BEACON DC awards $50,000 in grants at WeDC Fest

Aperiomics takes home $20,000 grand prize at 2018 Vinetta Project final

SPONSORED

DC

Pitch for up to $360,000 in funding at the WeWork Creator Awards

Arlington, VA

i360

Software Quality Assurance Analyst

Apply Now
Arlington, VA

i360

Product Manager

Apply Now
New York, NY

LiveLike

Tech Lead, Mobile

Apply Now

Sign-up for daily news updates from Technical.ly Dc

Do NOT follow this link or you will be banned from the site!