(Screenshot via snagfilms.com)
The company — which owns the eponymous streaming website, as well as Indiewire — launched its third arm in February: “an end-to-end platform for the distribution and monetization of video content,” said spokesman Michael Kohn.
In exchange for a licensing fee, ViewLift creates customized applications on devices including phones, smart TVs and Xboxes, but also stores the videos, provides analytics and sets up content monetization systems.
“We’re powering the entire stack,” said Kohn.
Taking a cue from Netflix, the company started out as a documentary streaming website in 2008. SnagFilms now features a broader range of movies, has formed partnerships with major content providers and pioneered streaming apps for mobile devices.
Last week, the company disclosed in an SEC filing that it had raised nearly $3.9 million in debt and securities from a prospective $4 million round.
Kohn would not comment on the new funding, but the document indicates that SnagFilms has signed on a new board member, producer William Durkin of Circle Films.