Where rapid prototyping might take you [Technical.ly Podcast] - Technical.ly DC

Creative

Mar. 10, 2015 11:26 am

Where rapid prototyping might take you [Technical.ly Podcast]

In this month's Technical.ly Podcast, we discuss design thinking and the growing phenomenon of rapid prototyping.
Rapid prototyping doesn’t have to be pretty.

Rapid prototyping doesn't have to be pretty.

(Photo by Flickr user Gunnar Bothner-By, used under a Creative Commons license)

This month’s Technical.ly Podcast on design thinking escalated fast; we got our lead reporter in Brooklyn, Brady Dale, to perform some rapid prototyping on the mic.

First, we heard from Natalie Nixon, who runs an MBA program at Philadelphia University focused on design thinking. For her, it’s everything from how food trucks and doughnuts market themselves to efforts made by healthcare companies to help potential customers navigate the Affordable Care Act.

“People are rethinking, on a range of scales of businesses, how to connect” with customers, she said.

One design process that is seeping into popular consciousness is prototyping, and particularly rapid prototyping. “A prototype should be a rough draft, ugly mockup,” Nixon said. “It does not have to be perfect and gilded in gold. Pop-up shops are a great way to prototype services and experiences.”

As Google X cofounder Tom Chi put it during Fosterly’s Collaborate conference earlier this year, “Doing is the best type of thinking. … Thinking is the worst way to think.” That’s why he’s encouraging companies to spend less time planning and more time fiddling with a prototype — a lesson he learned from his experience with the Google Glass.

But rapid prototyping can be extended to more or less any aspect of life.

Hear Dale try it out: “[Some coffee shops] have those signs on the table like, no laptop use between 1:17 and 4:19 p.m.,” he said. “There’s this tension between coffee shop owners who want to sell coffee and people who go to them who want to go work out in public.”

His solution: “If they just adjusted their way of thinking about their product,” Dale said. “There’s a way that this can be solved where everyone doesn’t feel weird anymore.”

  • Listen below, download the episode or subscribe to the Technical.ly Podcast on iTunes or Stitcher.

Advertisement

-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Iterate, fast, feedback: 3 things to know about lean product design

Accenture Federal Services launched an AI-focused podcast series

Virginia Tech is looking to secure design services for its NoVa Innovation Campus

SPONSORED

DC

Verizon is looking for the brightest ideas on how to use its 5G technology

Washington, D.C.

The Washington Post

Software Engineer

Apply Now

Washington, D.C.

The Washington Post

Scrum Master

Apply Now

Philadelphia

Vistar Media

Sr. Software Engineer

Apply Now

Meet Flatiron School’s graduating software engineers at demo day [Events Roundup]

It’s a new year, are you on the job hunt? On the Market has the latest #dctech job openings

These were our 10 most-read DC tech stories of 2018

SPONSORED

DC

Escape the August heat with cool AI tech

Philadelphia

Vistar Media

Front End Engineer

Apply Now

Washington, DC

Quorum

Account Executive

Apply Now

Philadelphia, PA - Center City

Odessa

Business Architect

Apply Now

Sign-up for daily news updates from Technical.ly Dc

Do NOT follow this link or you will be banned from the site!