Archetype

Archetype (formerly known as Archetype Solutions Group) deploys its analytics and product development expertise via two arms: consulting and venture. It describes its work like this: “Our consulting work specializes in bringing startup-like innovation to enterprises in the middle market. We identify opportunities to partner with clients and create products adjacent to their current offerings or those that reach across new industries. We invest directly in our venture partners and leverage our experience with analytics, product development, and business strategy to drive rapid growth.”