Company Culture
Remote work / Web3 / Workplace culture

Mindgrub is moving its headquarters to the metaverse

"By putting it in the metaverse, you can regain that physical interaction in an inclusive environment that everybody can get to," CEO Todd Marks said. Here's what that actually means.

To the metaverse we go. (Image courtesy of Mindgrub)
Baltimore tech agency Mindgrub Technologies is moving its official HQ to the metaverse.

OK, so. First of all: What is the metaverse? It could be a mix of virtual reality, augmented reality and the blockchain, where you create a digital avatar that allows you to connect on the internet with the same amount of engagement as the physical world, akin to “Ready Player One.” It could be the future of work and everything else. It could also just be Zoom with extra steps.

The jury is still out on how the tech will eventually come to fruition, but Mindgrub is planting its flag in this new frontier with the creation of its internal Metaverse Committee. The committee will be piloting programs using VR meeting platforms like and Horizon Workrooms, along with prototyping with builder frameworks such as Minecraft VR, VR Chat and Mozilla Hubs.

“We want people now to be able to create these avatars of themselves, and they’re not just a human on Zoom, on video, and they’re not just a series of texts,” Todd Marks, CEO of the software agency and marketing consultancy, told “They can create a persona of themselves much like they could in an office environment and be able to interact with each other’s personas better. Things like the Metaverse promises to have better interactions in a virtual environment.”

Mindgrub founder and CEO Todd Marks. Photo courtesy of Mindgrub.

Todd Marks in 2017. (Courtesy photo)

As of April 2021, 160 employees worked at Mindgrub, 50 of those from areas outside of Baltimore and remote. The plan was to maintain a hub for community in Baltimore, while expanding into other cities, as well. The team has since grown to about 200 employees, with 140 employees being fully remote — people who “will probably never go to an office again,” according to Marks.

For the other 60 employees, Baltimore is still Mindgrub’s physical headquarters. Mindpub in Riverside and the offices in Locust Point aren’t going anywhere. When it comes to distributed members of the workforce who enjoy coworking spaces, those aren’t going anywhere, either.

The crux of the issue is that the full team of 200 employees, spread across the country, has no place to physically meet in person, all at once. A virtual office in the metaverse will hopefully be the answer to that, Marks said. It could be a place where you can shut your digital office door to show you’re not taking video meetings, or where a coworker can walk by that digital door with their own avatar, and start a conversation that leads to the both of your avatars turning to a whiteboard in the digital space — one that now becomes a Figma room where you collaborate. It could all flow from voice to video to collaboration software seamlessly, with your avatar leading the way.

The metaverse “really pulls it together but adds that element of physical interaction that a lot of us generally miss,” Marks said. “By putting it in the metaverse, you can regain that physical interaction in an inclusive environment that everybody can get to.”

Marks has set a goal set for the end of the year — that Mindgrub’s bimonthly, 200-employee all-hands meets in the metaverse.

Donte Kirby is a 2020-2022 corps member for Report for America, an initiative of The Groundtruth Project that pairs young journalists with local newsrooms. This position is supported by the Robert W. Deutsch Foundation.
Companies: Mindgrub

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Philly startup Burro aims to revolutionize farming with robots

How to encourage more healthcare entrepreneurship (and why that matters)

A year later, this Congress Heights retail space for Black founders continues serving up fresh food, apparel and beauty products

Howard University’s Black Commerce Conference doubles in size for its return on Juneteenth

Technically Media