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COVID-19 / Delaware / Economics / Media

Remember ‘It’s Time’? It’s back

The 2018 Wilmington marketing campaign is being rebooted as the city focuses on restarting the economy.

At The Mill during the pandemic. (Screenshot from the "It's Time" campaign)

In late September 2018, after a Hurricane Florence weather delay, the City of Wilmington launched its “It’s Time” campaign at it’s much-anticipated Wilmington Love community block party event in Rodney Square.

The campaign celebrated the city as a thriving, diverse place to live and work, and it promised a component that would share stories about different people in the city via a talk show called “The Wilmington Show,” hosted by DeTv’s Ivan Thomas and Short Order Production House’s Zach Phillips.

The show was great, but ultimately short-lived, ending in March 2019 (you can still watch the episodes on YouTube). The campaign itself quietly went dormant, with no sign of it during a tumultuous 2020.

On Sept. 28, two years to the day after the Rodney Square launch, “It’s Time” is getting a reboot — as an economic reopening campaign, as they city aims to support the small business and hospitality sectors with social media marketing, live and streamed events and socially distanced neighborhood events.

New ads, including the one below, will air through December across 32 networks.

The Sept. 28 launch will include an event on the Riverfront and will be followed by the first socially distanced community event at Constitution Yards on Saturday, Oct. 10 at 1 p.m.

Companies: The Mill
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