Civic News

PHL Partners: open-source platform to share Philly’s stories [VIDEO]

The rebranding campaign is the result of PHLCVB's research effort, where it interviewed more than 200 people about what Philly's brand should be. PHLCVB hopes PHL Partners can promote tourism in the area and give Philly's image a facelift.

The Philadelphia Convention & Visitors Bureau (PHLCVB) wants to spread the good word of Philly.

So it launched PHL Partners, a toolkit to help show people how awesome the city is. It’s an effort to brand Philly as a “modern renaissance city,” highlighting six different narratives that run through the city. One, notably, is that Philly “values innovation and education.”

Visit PHL Partners here.

Watch the promo video after the jump.

The rebranding campaign is the result of PHLCVB’s research effort, where it interviewed more than 200 people about what Philly’s brand should be. PHLCVB hopes PHL Partners can promote tourism in the area and give Philly’s image a facelift.

We’ve seen local tech communities brand themselves: check out Founded In Philly and Made with Love in Baltimore. This is an extension of that idea, in which PHLCVB aims to capture the feeling of our whole city.

Read more on Newsworks here.

Companies: Philadelphia Convention & Visitors Bureau
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Donate to the Journalism Fund

Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.

Trending

You've heard the term 'valuation' on 'Shark Tank.' What does it actually mean?

Seeking out authentic connections can help female founders land more investments

Piano raises $120M for biz analytics tools, with plans to hit $100M in revenue this year

This Week in Jobs: The future looks bright with these 21 tech career opportunities

Technically Media