Philadelphia University - Technical.ly
Case Study: Philadelphia University
Philadelphia University Logo How tech conference demos and a native ad campaign put this higher-ed program into the dev spotlight.
Objective Marketing
Product Sponsored Content

When expertly produced, sponsored content can shift brand perception and enhance the value of Technical.ly’s overall audience experience. Technical.ly is all about connecting East Coast entrepreneurs and technologists with new opportunities, and mission-aligned campaigns consistently resonate with our readership.

Philadelphia University came to Technical.ly looking to recruit young professionals. And we had the perfect solution: a brand activation at Philly Tech Week and a sponsored content campaign to extend that effort’s reach.

Technical.ly produced a custom article to bring attention to Philadelphia University’s Master of Science in User Experience & Interaction Design program. Collaborating with the university’s marketing team, Technical.ly turned its focus on the stars of the student program — premiere graduate students and their innovative projects. By putting people first, we were able to position Philadelphia University within the Philly tech community as a platform for alumni to launch collaborative, interactive projects.

Campaign Results

This custom article helped Philadelphia University gain credibility not only among Philly Tech Week attendees — where the student projects were featured — but also among prospective students and the Philly tech community at large.

To date, Philadelphia University continues to use its sponsored article on Technical.ly Philly as a tool to attract prospective students.

The activity surrounding Philly Tech Week led to impressive results for the sponsored article, including:

700+
Pageviews
150,000+
Impressions
650
Unique Visitors
30+
Hours Spent
"I like that the article focused on successful students coming out of our program and expressed a diversity of engagement."
- Neil Harner, Director, Animation + Interaction & Assistant Professor

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