Longwood Gardens - Technical.ly
Case Study: Longwood Gardens
A behind-the-scenes look into how a celebrated Philadelphia horticultural institution brought in a new constituency through arts/tech content
Objective Marketing
Product Sponsored Content

Technically Creative is the native advertising studio behind Technically Media’s news network. Sponsored Content is a storytelling product we deliver via Technically Creative that directly connects organizations with local technology communities.

Longwood Gardens turned to Technical.ly to craft a campaign that would reach millennial tech audiences and tell the brand’s story to attendees and press. Using audience data and marketing expertise, the Technically Creative team conceptualized a story guiding readers into Longwood Garden’s summer partnership with Klip Collective, a projection mapping installation that immersed visitors in a ‘light and sound experience.’ Technical.ly worked with Longwood Gardens collaboratively to shape an article for the client with a focus on deep engagement and lasting brand awareness.

Campaign Results

With the help of Technically Creative, Longwood Gardens initiated a conversation with a new audience, with impressive engagement results.

3K+
Total Pageviews
14K+
Total Impressions
3K+
Total Unique Visitors
175
Total Hours Spent Reading Content
"Having the article on Technical.ly Philly was a great way to reach that younger audience in a fast, easy way. [Technical.ly] really listened to what we wanted the article to come across and was really there for the customer."
- Abbey Palutis, Marketing Communications Associate

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