Technically Creative is the native advertising studio behind Technically Media’s news network. Sponsored Content is a storytelling product we deliver via Technically Creative that directly connects organizations with local technology communities.
Longwood Gardens turned to Technical.ly to craft a campaign that would reach millennial tech audiences and tell the brand’s story to attendees and press. Using audience data and marketing expertise, the Technically Creative team conceptualized a story guiding readers into Longwood Garden’s summer partnership with Klip Collective, a projection mapping installation that immersed visitors in a ‘light and sound experience.’ Technical.ly worked with Longwood Gardens collaboratively to shape an article for the client with a focus on deep engagement and lasting brand awareness.
With the help of Technically Creative, Longwood Gardens initiated a conversation with a new audience, with impressive engagement results.