Comcast - Technical.ly
Case Study: Comcast
Comcast Logo The Fortune 50 telecommunications company partners with Technical.ly to engage Philadelphia’s tech community.
Objective Talent Acquisition
Business Development
Marketing
Networking
Product Philly Tech Week

In 2015, Comcast NBCUniversal made a huge investment in the Philadelphia tech community by becoming the title sponsor of Philly Tech Week, the annual event series hosted by Technical.ly that brings together more than 20,000 people across more than 150 community-powered events.

The event’s goal? Make the tech community more accessible to everyone in the region and grow that community through collaboration.

Comcast supported the initiative at the highest level of sponsorship to expand its belief that diversity and inclusion is not just a corporate value, but a business philosophy central to its operations. Technical.ly worked hand-in-hand with Comcast to redefine diversity broadly across the week’s events — not just in embracing differences in race, gender, religion, sexual orientation, veteran status, age or ability, but also embracing a business culture that respects and includes different thoughts, choices, philosophies and experiences.

Philly Tech Week 2015 Presented by Comcast print magazines (Photo by Technical.ly)

Philly Tech Week 2015 presented by Comcast print magazines (Photo by Technical.ly)

Campaign Results

The sponsorship took shape through a thoughtful and engaging presence across the entire week, plus special Comcast signage featuring its various business units, exhibitor tables and branded merchandise, event planning and logistics support. In total, Technical.ly convened more than 8,000 people around Comcast’s emerging ideas and innovations.

At the onset of the week, Comcast hosted a private “Innovation Mapped” tour at the Comcast Center for VIP Philadelphia tech influencers, giving an inside look into the unique aspects of their innovative space and its contribution to the community. Comcast’s presence continued at the Civic Track’s Mayoral Forum, which featured five mayoral candidates including then-Councilman Jim Kenney who went on to win the election and kicked off with remarks from Comcast Chief Business Development Officer Sam Schwartz. Later, Comcast leaders took the stage at Media, Business and Dev Track events.

Philly Tech Week 2015 presented by Comcast concluded with our Signature Event: Philly Tech Week’s premier networking gala and interactive local tech expo. The 2015 event took place in the lobby and concourse of the Comcast Center. Nearly 50 community groups and sponsors demoed their latest technology, video games and other interactive projects to a crowd of 1,200 guests.

8
Event Activations
4.3M
Twitter Impressions
132M
Earned Media Impressions
6,000
Print Magazines including Comcast Print Ad

Social media posts featuring Comcast and Philly Tech Week received 4.3 million impressions and another 1 million web impressions were captured on the official event page and across active channel advertisements. Additionally, Philly Tech Week 2015 was covered in more than 65 local and regional media outlets.

Comcast continues to support the most targeted and largest audience of technologists, entrepreneurs, community leaders and influencers, a true testament to their community-minded mission at Philly Tech Week and beyond.

Philly Tech Week 2015 Presented by Comcast Signature Event (Photo by Aiden Uhn)

At the Philly Tech Week 2015 presented by Comcast Signature Event. (Photo by Aidan Un)

Philly Tech Week 2015 Presented by Comcast Business Conference (Photo by Technical.ly)

At the Philly Tech Week 2015 Presented by Comcast Business Conference. (Photo by Technical.ly)

Philly Tech Week 2015 Presented by Comcast Dev Conference (Photo by Technical.ly)

At the Philly Tech Week 2015 Presented by Comcast Dev Conference. (Photo by Technical.ly)

"The programming team at Technical.ly shares Comcast's vision of the power of partnerships, and how important media, technology and diversity are to fueling innovation in cities, especially in our hometown of Philadelphia."
- Danielle Cohn, Senior Director of Entrepreneurial Engagement

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