(Photo courtesy of WeWork)
Brooklyn-based food startups Splendid Spoon, Lebby Snacks and Barnana have been selected to be featured in WeMRKT, a new market stand that sells products made by WeWork members. The inaugural WeMRKT was unveiled Thursday at the 205 Hudson WeWork in Lower Manhattan, with plans to expand the WeMRKT to other WeWork locations in the coming months.
Splendid Spoon, a purveyor of healthy meal plans, will sell its cauliflower tikka and cumin sweet potato lunch bowls at the WeMRKT. Lebby Snacks will have its dark chocolate and sesame honey flavored dry roasted chickpeas available for purchase. Barnana will sell its chocolate and peanut butter flavored plantain chips.
“As an entrepreneur I look up to WeWork, so it feels pretty cool to be able to collaborate with them in this way,” said Splendid Spoon founder Nicole Centeno, who operates her business out of the South Williamsburg WeWork.
“It’s a very exciting opportunity for us,” said Onur Oz, founder of Lebby Snacks, which is based out of the Dumbo Heights WeWork. “We feel this will be a great way to present our product to a larger community.”
The products featured in WeMRKT were selected during a pitch night based on creativity, innovation, capability and impact, with a special focus on healthy offerings. Among the other businesses featured in WeMRKT are Puku, which makes phone chargers, coffee maker Super Coffee and Icelandic Provisions, which makes a type of yogurt native to Iceland. WeWork has also partnered with SnackNation, a healthy snack delivery service, to assist with the purchasing, distribution and inventory processes at WeMRKT locations. Each quarter, WeWork will host a pitch night for new members to showcase their product to be featured in WeMRKT.
“The WeMRKT is a great example of WeWork’s commitment to our members’ success,” said Julie Rice, chief branding officer at WeWork and cofounder of SoulCycle. “As brick-and-mortar retail is disappearing, our WeMRKT’s will offer our members an entirely unique channel of distribution.”
While WeWork members and visitors are the only ones who currently have access to the WeMRKT, Rice hopes to be able to serve WeWork products to non-WeWork members soon.-30-
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