Truth machine startup Entrupy featured in Bloomberg - Brooklyn


Sep. 5, 2017 12:01 pm

Truth machine startup Entrupy featured in Bloomberg

A year and a half after we featured the young startup, it's fetching national attention.

Spotting a fake.

(Image courtesy of Entrupy)

Counterfeit spotting startup Entrupy got a dose of national press this weekend, after being featured in a piece in Bloomberg.

Since we covered Entrupy back in February 2016, the startup has raised $2.6 million and sat with writer Pavel Alpeyev for a full feature on the site, “This Gadget Tells You If Your Handbag Is a Fake.”

Entrupy makes a device hooked up to a mobile app that magnifies and reads the details of designer handbags and merchandise to match details to its database of bag details in order to tell if the bag is authentic or a knockoff. According to the Bloomberg piece, anti-counterfeit technology is a $6.15 billion market.

The whole piece is worth a read.

Read the full story
Tyler Woods

Tyler Woods is the lead reporter for Brooklyn. His work has previously appeared in the San Francisco Chronicle, the Houston Chronicle, CT Financial News and the New Canaan News. There's little he loves more than great tweets on


Sign-up for regular updates from

Do NOT follow this link or you will be banned from the site!