This self-care app by the founder of Femsplain just raised $50,000 on Kickstarter - Brooklyn


Aug. 31, 2017 11:53 am

This self-care app by the founder of Femsplain just raised $50,000 on Kickstarter

The idea of Amber Discko's Aloe is to help people focus on wellness.

The Aloe app just raised more than $50,000 on Kickstarter.

(Image via Kickstarter)

Life in New York is marked by anxiety, work and pressure, for nearly everyone across all strata of society. It’s just part of the deal.

But that doesn’t mean that you’re doomed to suffer from those forces forever. That’s what Aloe’s purpose is. The app encourages users to check in with it several times during the day to offer healthy and productive messages and directions. It’s the work of Amber Discko, the creator of the well-known feminist site Femsplain.

“Last year while working on the most intense job of my life, time management took a back seat to my work,” Discko, who also worked on the Hillary Clinton campaign, says in her Kickstarter video. “Things like remembering to brush my teeth or drink water became really, really difficult. My emotional and physical wellness hit an all-time low. The problem? We shouldn’t wait until the very last minute to get help. I tried a bunch of different meditation and wellness apps and really the only thing keeping me aware of my self-care was following people on social media who advocated for it daily. That’s when I came up with Aloe.”

The Aloe app raised $50,528 of a $40,000 goal from 1,538 backers on Kickstarter. The money will allow Discko to build out the app and add features to the idea.

One of the criticisms we see from time to time directed at startup founders is that so many apps and ideas are built to solve the problems of young affluent people in major cities, but not those of the many different populations outside that demographic. That’s because people build things to solve problems that arise in their own environment. Given that, we wonder if the environment of New York will lead to the city becoming a hotspot for products like these, which we’ll call here AnxTech.


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