(Photo via Instagram)
The Greenpoint-based Atlas Obscura creates editorial content about weird and fascinating places around the globe. The company said it would be moving beyond articles and into video creation with the new money.
According to the Wall Street Journal, A+E Networks was joined by Business Insider founder Henry Blodget, Bleacher Report and Bustle founder Bryan Goldberg, New Atlantic Ventures, Kevin Ryan and Lauren Zalaznick in the round.
— David Plotz (@davidplotz) August 2, 2017
Atlas Obscura has an interesting business model for an editorial publication: less than half of its revenue comes from ads and it has no paid subscribers. Instead, it hosts events at interesting or weird places around the country, organizes trips to remote parts of the world and released a book last year.
When we talked to its CEO and former Slate editor-in-chief David Plotz earlier this year, he foreshadowed this funding news.
“I go out and try to raise money in Atlas and it is clear to me that media companies look at what we’re doing and think, ‘That’s interesting,’” Plotz said. “We’re tiny compared to almost everything you’ve heard of, but this idea of diversity of revenue streams and focus on community is something other media companies aspire to.”
Blockchain journalism startup Sludge hires 3 veteran reporters
A changing of the guard at Vice
Would you lease a car on Seamless? This Brooklyn startup thinks so
Explore how diverse teams build dynamic products with Dev Bootcamp
Funding news about Honcker
‘Everlane for sex toys’ comes into $500,000 of funding
Brooklyn coworking giant Industrious raises mammoth $80 million
Learn from these Brooklyn founders in our Tomorrow Toolkit ebook
Sign-up for regular updates from Technical.ly