Maybe Etsy's not really a startup anymore - Brooklyn


Aug. 2, 2017 11:40 am

Maybe Etsy’s not really a startup anymore

Cutting expenses at Brooklyn's largest tech firm.
Inside Etsy’s Dumbo headquarters.

Inside Etsy's Dumbo headquarters.

(Photo courtesy of Etsy)

Is it time for Etsy to shed the skinny jeans and put on some smart, sensible, work slacks?

The Wall Street Journal is reporting that execs at Brooklyn’s biggest tech firm are reexamining how the company thinks of itself.

“The online marketplace for handmade and vintage goods, which calls itself a ‘sophisticated technology platform’ and says it treats ‘code as craft,’ is now under pressure to stop spending like a tech startup and start acting like a retailer,” reporter¬†Khadeeja Safdar writes.

The article has some good quotes from Etsy’s new CEO,¬†Josh Silverman, and the chairman of its board, Union Square Ventures’ Fred Wilson.

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Companies: Etsy

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