Whoa, that anxiety blanket is up to $3.6 million on Kickstarter - Technical.ly Brooklyn


May 18, 2017 12:54 pm

Whoa, that anxiety blanket is up to $3.6 million on Kickstarter

New Yorkers are mashing that order button on a weighted blanket said to reduce stress.

The Gravity Blanket claims to soothe stress.

(Image via Kickstarter)

Two weeks ago, we asked if you were buying the Gravity blanket and the anxiety-reducing claims it made.

The results are in: you are.

With 12 days still to go in its campaign, the Brooklyn-based project has raised more than $3.6 million on Kickstarter, with blankets going for nearly $200.

The heavy blanket, which is weighted to about 10 percent of a person’s body weight, is said to convey therapeutic properties: increasing the body’s melatonin and serotonin production, and reducing stress and anxiety to help you sleep. The blanket, its creators say, gives you the feeling of being hugged all night.

“Gravity uses the power of proprioceptive input (more commonly known as ‘deep touch pressure stimulation’), a well regarded therapeutic method that stimulates pressure points on the body linked to improved sleep, mood, and relaxation,” according to the company’s Kickstarter page. “The result is a reduction in cortisol levels and an increase in serotonin production, which decreases heart rate and blood pressure.”

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