Designers at Pensa reimagine the sharing economy for success - Brooklyn


Mar. 20, 2017 7:28 am

Designers at Pensa reimagine the sharing economy for success

Maybe we're not sharing our power drills because of the design of sharing programs.

Pensa's Street Charge in Brooklyn Bridge Park.

(Courtesy photo)

Airbnb and Uber aside, there are a lot of big, expensive products people are not sharing with each other, like power tools, lawnmowers and camping equipment.

In a recent piece from Fast Company’s Co.Exist, designers from the Dumbo-based product design shop Pensa think about whether that has more to do with demand or with the design of the sharing programs.

“In a new conceptual project, designers at the industrial design and consulting firm Pensa asked themselves … what it might take to make sharing smaller items succeed,” goes the article. “In developing this theoretical product-sharing network, Pensa hopes to get other agencies and designers on board in re-imagining this sector of the sharing economy.”

It’s a good piece, worth a read and good to see the talented folks at Pensa being recognized as the experts they are.

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Tyler Woods

Tyler Woods is the lead reporter for Brooklyn. His work has previously appeared in the San Francisco Chronicle, the Houston Chronicle, CT Financial News and the New Canaan News. There's little he loves more than great tweets on


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