Brooklyn founder lists 7 deadly startup sins - Technical.ly Brooklyn

Business

Nov. 2, 2016 11:38 am

Brooklyn founder lists 7 deadly startup sins

Don't start a company to be happy, and other advice from Bae's Brian Gerrard.

Brian Gerrard's seven deadly sins.

(Original photo by Attribution Engine user Rutthenut, used under a Creative Commons license; text additions by Tyler Woods)

Bae’s Brian Gerrard has seven deadly sins for startup founders, some of which may sound familiar and some of which may be counterintuitive to you. 

Gerrard is the founder of Bae, a dating app like Tinder for people of color. Gerrard and his brother, Justin, cofounded the company in 2014 and have seen it grown nicely. When we interviewed him in May, Gerrard explained the company’s place in the crowded dating app scene.

“The idea came to us in a lot of ways,” he said in the interview. “We saw that it’s faster easier and better to meet people online because it’s a little more efficient. We saw that from looking at the data and just Black experience on Tinder. I talked to a Black friend who said he’d swipe thousands of times and he’d only get five matches. A comparable white guy got about 50 in the same time.”

Bae cofounders Brian and Justin Gerrard.

Bae cofounders Brian and Justin Gerrard. (Photo by Tyler Woods)

But now having been through much of the startup lifecycle — the business development, the fundraising, the marketing — he’s got some wisdom. Gerrard shared it recently in a LinkedIn post: The 7 Deadly Entrepreneurial Mistakes.

According to Gerrard, they are:

  1. Confusing “do-porn” with doing something
  2. Getting caught up in the numbers too early
  3. Doing it to be happy
  4. Fearing failure
  5. Thinking the customer is always right
  6. Thinking press matters
  7. Forgetting about February
Read the full story -30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Could HEVO be Brooklyn’s next unicorn?

Brooklyn fintech startup aims to modernize payroll benefits

Check out the 3 Brooklyn startups featured in WeWork’s new WeMRKT

SPONSORED

Brooklyn

You can win up to $360,000 at the WeWork Creator Awards

Remote

Crossbeam

Full Stack Engineer

Apply Now
Remote

Crossbeam

Senior Software Engineer

Apply Now
Baltimore, MD 21201

14 West

Senior Software Engineer (Java + Apache Spark)

Apply Now

Inside the Brooklyn factory building stackable homes

How to build a life after your daughter is murdered

5 pitches from the Made in NY Media Center program turning creatives into founders

SPONSORED

Brooklyn

Explore how diverse teams build dynamic products with Dev Bootcamp

Sign-up for daily news updates from Technical.ly Brooklyn

Do NOT follow this link or you will be banned from the site!