Humblee wins Make It In BK pitch competition - Brooklyn


Jun. 17, 2016 12:00 pm

Humblee wins Make It In BK pitch competition

Video content is at a premium for startups' marketing efforts, but making it is hard. This company has a solution.

Humblee wins the Make It In BK contest, June 2016. (From left: Tucker Reed, Andre Dua, unknown child, Aneri Shah, Zuley Clark, Bre Pettus, Peter Boyce and Justin Hendrix.)

(Photo via Twitter user @justinhendrix)

The video content marketing company Humblee won last night’s Make It In BK pitch competition, taking home $5,000 and the respect of some of the biggest names in the Brooklyn business ecosystem.

The problem that companies are encountering more often is the difficulty of staying relevant on Google. The algorithm favors those who are producing content, such as blog posts, and founders don’t always have the time to be writing posts about what they’re doing.

The other digital behemoth’s algorithm, Facebook’s, strongly favors video content, which most people don’t have the expertise to do well. So Humblee attempts to find a solve for both problems, offering companies outsourced video content from professionals. For $500 a month, Humblee’s workers will whip up a shareable video every week.

“In the past six months, we’ve built a community of over 100 videographers, animators and editors, we’ve made $15K in revenue, and we are growing quickly,” said cofounder Aneri Shah said.

Judges on the panel were Bre Pettis, formerly the CEO of MakerBot and now the founder of Bre & Co.Justin Hendrix, executive director of the NYC Media Lab; Andre Dua, founder of the Gotham Space Agency; and Peter Boyce, an investor at General Catalyst Partners.


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