Brooklyn's first scent-based service dating is now live - Brooklyn


Mar. 16, 2016 10:08 am

Brooklyn’s first scent-based service dating is now live

One of Brooklyn's oddest projects is really happening.

Smells like love.

(Courtesy image)

Smell Dating works on the premise that when you smell the right person, you just know.

And it’s up and running now, with 100 New Yorkers’ smelly shirts being cut up and distributed to their potential mates.

(Editor’s note: Sweat Shop. ?)

Smell dating works like this: Participants wore a shirt for three days without bathing, fully marinating the cotton with their own distinctive aromas. They sent the shirt in to Smell Dating, the work of two of Brooklyn’s top internet weirdos Sam Lavigne and Tega Brain, who cut it up and sent out the samples to the participants. Each received 10 shirt samples from others, and will indicate which of them smells best. Like Tinder, Smell Dating matches people based on who found each other most alluring, and gives you and your match each others’ phone number.

A photo posted by @samlavigne on


“The Internet has replaced fleshy experience with flat apparitions, avatars and painstakingly curated profile pics,” according to the service. “Smell Dating closes digital distance by restoring your molecular intuition. Our members make connections via deeply intuitive cues, perfected in the ancient laboratory of human evolution.”  

A photo posted by @samlavigne on

We can’t wait to see the first Smell Dating marriage. The first blockchain marriage is already on the books.

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