Will this joining of farming forces mark a new beginning in the beleaguered world of deliverable groceries?
This Wednesday the two companies are hosting a VIP celebration of their merger at Egg in South Williamsburg. [Editor’s note: Is this venue choice a sly shot at Good Eggs’ bad fortune?]
The newly merged company is bullish that its customizable baskets of locally grown delivered food will work where previous iterations of the model have not.
“We are not an ‘everything’ store for local food,” Farm to People founder Michael Robinov wrote in an email. “Rather, we hope that, through our direct relationships with farmers, we can deliver a Farm to People/Quinciple-curated farmers’ box subscription.”-30-