Talwar’s talk spanned many topics, but a fundamental theme was that businesses will succeed in the future by cutting new paths for themselves, rather than relying on existing models.
“What we’re seeing is this sort of split between those who believe you get to the future by playing by the rules of the game as they know them” and those who don’t, he said in the talk.
“If you look at what happened in telecoms, every telecom company will tell you they had the idea for free telephony over the internet first,” Talwar added. “But they all rejected it because why would you give away your core product for free and have hope as a strategy for making money. But along came Skype, which did exactly that, gave away free telephony, and now handles 40 percent of all international telecoms traffic and has 1,600 staff.”
Talwar is the CEO of the research and analysis firm Fast Future and is on the road promoting his new book The Future of Business, which “contains contributions from over 50 leading and emerging futurists and future thinkers from around the world.”
In case you missed it, you can check out the whole presentation here:
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